An email marketing strategy is a plan for using email to achieve specific business goals, such as acquiring new customers, retaining existing customers, or promoting a product or service.
Here are a few key elements of an effective email marketing strategy:
Determine what you want to achieve with your email marketing campaign, such as increasing sales, driving website traffic, or building brand awareness.
Conduct A/B testing to determine the best subject lines, calls to action, and other elements of your emails. Use metrics such as open rates, click-through rates, and conversions to measure the success of your campaign.
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